Full banner media section
The hero section distinguishes itself from other themes with the inclusion of the site tagline and description above the hero image. This positioning instantaneously informs the user of the site's value proposition. In addition to a full banner photo, a merchant can enable a background video with a Vimeo or YouTube link.
Product features section
Layout 1: Photo overlap
The Product features section is the most unique section in Palo Alto. It enabled merchants with just a few product in their shop to discuss the product with a flexible photo layout which accommodates 1,2,3, or 4 images as well as a descriptive text. The image overlap guides users from one product feature to the next.
Layout 2: Parallel photos
The parallel photo layout reduces white space and creates a clear division between the photos. It is also slightly less radical than the overlap option and can therefore appeal to a wider range of merchants.
Layout 3: Single photo layout
The simplest of the three layouts, the single photo layout vertical aligns the text and photo and moves them closer to one another.
Featured product section
The Featured product section is intended largely for single product shops. The product photo and title are large enough such that the user can process this important information on first glance.
Featured content section
The Featured content section featured content pulled from user-selected Shopify page as well as an image and a video. The latter two elements are optional. A light gray overlay behind the text block adds contrast.
The dead-simple product grid shows only the essentials, the product photo, title, and description. The element also has the option to add product link buttons.
The Testimonials section features an Instagram integration in the center with two testimonials on each side. When a user hovers over the Instagram photo, the photo's caption appears. User testimonials provide social verification of the product.